Citizens and businesses always approach the government with a specific goal. For example; when a child has been born, the parents will visit the civil affairs office to register the birth. Or when there is an event or renovation planned that requires a permit request. Will these applicants achieve their goals quickly and successfully?
With the customer journey assessment, we map out the steps that the online visitor takes in the process to achieve a certain goal. You will gain more insight into how this visit goes and where there are bottlenecks in his customer journey. This way you can take the service to a higher level!